Dive into traditional beauty

Table of Contents Product naming can make all the difference in the competitive world of online marketplaces like the AFOMA Marketplace. A well-crafted product name grabs attention and ensures potential customers easily find your items. Here’s how to name your products effectively to maximize visibility and enhance your search engine optimization (SEO). Table: Highlighting the […]

Introduction Do you know that despite the rise in artisans selling crafts online, many struggle to find platforms to showcase their handmade crafts for free? This begs the question: Where can artisans make handmade crafts to sell for free? This article will delve into this pressing issue, offering solutions and insights catering to artisans’ needs. […]

First off, I extend my gratitude to Andrea Hildebrand (a talented creator and owner of the RisingMoon Gallery in Kitchener, Ontario) for inspiring me to delve into a topic that lies at the intersection of tradition and technology – the impact of artificial intelligence (AI) in the handicraft sector. My conversation with Andrea has prompted […]

Table of Contents Introduction Harmonized System Code, or HS Code (sometimes called Commodity Code or Tariff Number), is a globally recognized alphanumeric code assigned to products. This code systematically categorizes goods for international trade, facilitating smooth commerce between countries. For artisans, understanding the HS Code is crucial. It simplifies the complex world of international trade […]

Introduction Web3 technology emerges as a beacon of transformative possibilities within the handicraft sector, breaking free from the long-standing tether to traditional marketplaces facilitated by Web2 technology. Beneath the surface of creativity lies a complex ecosystem grappling with challenges that stifle the growth and sustainability of artisans. Centralized control, exorbitant fees, and transaction opacity have […]

Introduction Marketplace vs Personal Website – this remains a dilemma faced by countless artisans seeking to adopt the transformative power of bringing unique handmade products to a global audience. My countless interactions with talented artisans have unveiled the complexities surrounding this choice and prompted the realization that the path an artisan chooses can significantly impact […]

Introduction Welcome to the Ultimate Guide for Fine Artists seeking to elevate their revenue through the dynamic world of digital prints! As the founder of an artisanal marketplace, my journey has led me to intimately engage with numerous talented individuals within the fine arts realm. These interactions have unveiled a poignant narrative of struggles, primarily […]

Table of Contents Introduction: Navigating GST/HST for Artisans Embarking on your artisanal journey, the creative path converges with the practical realm of taxes, where the acronyms GST/HST (Goods and Services Tax and Harmonized Sales Tax, respectively) take center stage. Far from mere bureaucratic jargon, these two critical elements intricately shape the landscape of your business. […]

Table of Contents Introduction Embarking on this exploration of co-operatives (also known as co-ops) in African handicrafts feels like unravelling a profound tapestry. As a founder deeply entrenched in the world of crafts, my fascination with co-operatives is more than professional – it’s personal. Witnessing the resilience of small business owners in the handicraft space […]

Online selling, particularly on marketplaces, has become a pivotal question in my role as the founder of the AFOMA Marketplace and an advocate of equitable income for artisans. I ponder why artisans in Nigeria and even Canada – a place I call home – do not or are reluctant to harness the transformative potential offered […]