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For Nigerian small businesses

Reach Buyers Online in Nigeria and Around the World

Bring your small business online with AFOMA Marketplace. Showcase your products and help potential customers discover you and what you have to offer — starting at just ₦1,000/month.

Already selling on AFOMA? Sign in

An artisan hand-painting a decorated calabash bowl at his workshop

Buyers from Nigeria and around the world

  • A marketplace made only for handmade work

    AFOMA lists authentic, handcrafted products — so your pieces sit beside other makers, not mass-produced or drop-shipped goods.

  • Your own shop page and link

    Add your logo, banner and story, then share your shop link on Instagram, WhatsApp or TikTok to send followers straight to checkout.

  • AI help with listings

    Generate product titles, descriptions and search keywords from your details, then edit them in your own voice.

  • Shipping inside your order screen

    Schedule DHL or eShipper shipments from the order details page instead of arranging couriers by hand.

  • Earnings you can follow

    See the payout amount and status of every order — pending, in process or paid — in your Earnings dashboard.

Why AFOMA

Everything a maker needs to sell online, in one place

Keep promoting on social media. AFOMA gives your followers somewhere professional to buy — and gives you the tools to run the shop.

Start selling on AFOMA
A maker glazing a hand-thrown ceramic bowl
A leatherworker shaping a handmade leather piece
Handmade with purpose
A maker threading beads onto a handmade bracelet
Nigerian talent. Global reach.

What you can sell on AFOMA

From Fashion to Food, There's a Place for Your Business.

Whether you create, make, prepare or sell, showcase your products on AFOMA Marketplace and connect with potential buyers.

The AFOMA Seller Empowerment Fund

We're committed to helping promising small businesses grow. Eligible active AFOMA sellers may have opportunities to apply for grants designed to support business development, inventory, equipment and other growth needs. Selection is competitive and based on published eligibility criteria.

Choose your plan

Simple, affordable plans for every stage

A monthly subscription plus a commission only when you make a sale. Pick the plan that fits how much you sell today — you can change it later.

Plans starting at₦1,000/month

Starter

Entry tier

₦1,000/ month

For startups and small businesses

Product listings
10 products
Sales commission
6.5%

What sellers get

  • A personalized digital storefront with business branding.
  • Up to 10 active product listings, with the ability to edit and replace products.
  • Product discovery through AFOMA Marketplace.
  • Integrated payment options for supported customer payment methods.
  • A storefront link they can share on WhatsApp, Instagram, TikTok and other channels.
  • Basic store performance and sales reporting.
  • Access to the AFOMA seller community and foundational e-commerce learning resources.
  • Eligibility to apply for grants and participate in qualifying seller incentive programmes.
Most popular

Growth

Mid-tier

₦3,500/ month

For businesses ready to expand

Product listings
50 products
Sales commission
4.5%

Everything in Starter, plus

  • Five times the Starter product capacity, allowing sellers to build a fuller catalogue.
  • Enhanced sales and product performance analytics to help identify what is selling.
  • Access to monthly group mentorship and practical business growth sessions.
  • Advanced e-commerce education covering pricing, customer conversion, keywords, marketing and business operations.
  • Eligibility for selected promotional campaigns and seller spotlights, subject to availability and campaign criteria.
  • Access to qualifying grant programmes on the same published eligibility principles as other tiers.

Pro

Top tier

₦8,000/ month

For established and scaling businesses

Product listings
200 products
Sales commission
2.5%

Everything in Growth, plus

  • Expanded catalogue capacity for businesses with broader product ranges.
  • More detailed sales, product and customer performance reporting, where supported by platform data.
  • Priority seller support for account and storefront issues.
  • One individual business strategy session per month, subject to a defined duration and booking availability.
  • Priority consideration for eligible promotional placements and selected marketing campaigns.
  • Access to qualifying grant programmes, business partnerships and seller development opportunities on published terms.

Prices are in Nigerian naira and billed monthly. Commission is charged only on completed sales.

Seller rewards

Earn as your business grows

The seller programme rewards completed orders and cumulative sales with a combination of cash and AFOMA credit.

Milestone 1 — First 5 orders

Requirement: 5 completed orders and at least ₦50,000 in eligible gross merchandise value (GMV).

  • Starter

    ₦1,000 cash+ ₦500 AFOMA credit

  • Growth

    ₦1,500 cash+ ₦750 AFOMA credit

  • Pro

    ₦2,000 cash+ ₦1,000 AFOMA credit

  • Milestone 2 — ₦100,000 eligible GMV

    ₦2,500 cash+ ₦1,500 AFOMA credit

    The same reward across all three subscription tiers.

  • Milestone 3 — ₦500,000 eligible GMV

    ₦7,500 cash+ ₦3,500 AFOMA credit

    Reward for sustained sales growth.

  • Milestone 4 — ₦1,000,000 eligible GMV

    ₦15,000 cash+ ₦5,000 AFOMA credit

    Reward for reaching a significant cumulative sales milestone.

Rewards apply to eligible completed orders and gross merchandise value (GMV) under the programme terms in place when you join.

How it works

From sign-up to your first listing

Four simple steps from registration to your first listing.

  1. 1

    Pick a plan

    Choose Starter, Growth or Pro — each plan sets your monthly fee, product listings and sales commission. You can change plans later.

  2. 2

    Register your shop

    Tell us who you are, where you’re based and what to call your shop. It takes a few minutes.

  3. 3

    Activate your account

    Complete your plan’s subscription payment and your seller account is activated.

  4. 4

    List products and start selling

    Follow the steps in your welcome email to finish your profile, add products and set up shipping.

What you’ll need: your name, email, phone number, business address and a name for your shop. No products, photos or documents are needed to create your account.

Seller stories

In their words

Ksu Shade Art, Resin artist

As a resin artist, I initially sold through Instagram, but as my audience grew — especially internationally — I needed a reliable online marketplace. After researching options, AFOMA Marketplace stood out as the best choice for self-starters like me.

Ksu Shade ArtResin artist
Ritu Garg, RG Jewelry Boutique · Jewelry maker

AFOMA Marketplace has given me a wonderful platform to showcase my designs, and I am so grateful for the immense support I’ve received.

Ritu GargRG Jewelry Boutique · Jewelry maker

FAQs

Questions sellers ask us

Can’t find what you’re looking for? Our team is happy to talk it through.

Book a call with our team (opens in a new tab)
  • Who can sell on AFOMA?

    Makers and small creative businesses selling authentic, handcrafted products — jewelry, art, fashion, home décor, handmade personal care and more. Mass-produced or resold items aren’t permitted. During our Nigeria launch, new seller registration is limited to businesses based in Nigeria.

  • How much does it cost to sell?

    Starter — ₦1,000/month, up to 10 products, 6.5% commission Growth — ₦3,500/month, up to 50 products, 4.5% commission Pro — ₦8,000/month, up to 200 products, 2.5% commission Commission is charged only when you make a sale.

  • What are seller rewards?

    The seller programme pays cash plus AFOMA credit when you reach order and sales milestones — from your first 5 completed orders up to ₦1,000,000 in eligible sales. The first milestone reward depends on your plan; the rest are the same for every plan.

  • What do I need to register?

    Your name, email, phone number, business address and a name for your shop. If you choose a paid plan, you’ll also complete a secure subscription checkout. You don’t need to upload products during registration.

  • How soon can I start selling?

    Your account activates once your subscription payment goes through, and we email you the next steps to finish your profile and add products.

  • Can I change my plan later?

    Yes. You can upgrade from your seller membership page at any time. Downgrades take effect at the end of your current billing period.

  • How does shipping work?

    When an order comes in, you can schedule a DHL or eShipper shipment from the order details page in your seller dashboard. Shipping costs are calculated at checkout from the buyer’s location and the package details.

  • How do I get paid?

    Each order’s payout amount and status — pending, in process or paid — appears in your Earnings dashboard. Funds for an order are released after delivery is confirmed. Available payout methods depend on your country and are set up during onboarding.

  • I have more questions. Can I talk to someone?

    Yes — book a free call with the AFOMA team using the “Book a call” link on this page and we’ll walk you through selling on AFOMA.

Open your AFOMA shop today

Register in a few minutes, choose a plan from ₦1,000/month and start reaching buyers in Nigeria and around the world.