Build the skills to market and grow your business — with or without a marketplace.
Apply what you learn on AFOMA
Optional hands-on practice listing products and managing orders on AFOMA Marketplace.
Join a community of entrepreneurs
Connect with makers and small business owners on the same journey.
Real skills. Real growth. Real opportunities.
About the Bootcamp
Practical training for real businesses
Whether you sell handmade goods, food, fashion, or services, this bootcamp walks you through the fundamentals of eCommerce — from positioning and branding to finding customers and growing sales.
Step-by-step video lessons
Downloadable templates & worksheets
Live Q&A and community support
Real-world examples from Nigerian businesses
Lifetime access to course materials
Certificate upon completion
30-Day Curriculum
What You'll Learn
Four focused weeks to take you from idea to action.
→W1
Week 1
Build Your Foundation
•Entrepreneur mindset & goals
•Understanding your customer
•Positioning your offer
→W2
Week 2
Build Your Online Presence
•Branding basics that build trust
•Setting up your digital storefront
•Product photos & descriptions
→W3
Week 3
Get Found Online
•Social media that drives sales
•Getting discovered by new customers
•Engaging your audience consistently
W4
Week 4
Learn to Sell and Grow
•Pricing for profit
•Fulfillment & customer service
•Growth strategies that scale
Who It's For
This Bootcamp is for you if you are…
🎨
A maker or artisan
🏪
A small business owner
💼
A service provider
📚
A student or aspiring entrepreneur
📈
Ready to grow beyond WhatsApp
Real Stories
Entrepreneurs are building brighter futures
Hear from makers and small business owners who put the bootcamp lessons into practice.
Ezinne Ibeabuchi
COIL4NATURAL HAIR HUB
“The SBF training was quite engaging and also an excellent eyeopener on business fundamentals such as mark up and margin percentage as well as business principles I previously had no inkling of. The breadth and depth of instructions and knowledge shared by my Tutor Mr. Eric was just perfect for my personal and business growth.”
Nelly Ijoma
GULLIVER'S KITCHEN
“I can't thank the organizers enough for this opportunity! The training gave me clarity on the structure I was missing in my business, I now understand my value, hence my pricing has changed, I have stopped undercharging for my time. Trust me when I say I take my hourly rate seriously!”
Chinemerem Elube
MEME'S CONFECTIONERY
“The Small Business Fundamentals Training has helped me gain a better understanding of how to manage and structure my business effectively. It has improved my knowledge of pricing, budgeting, marketing, and making better business decisions. Most importantly, the training has given me more confidence and practical strategies to grow my business sustainably and become more intentional about my business goals.”
Elizabeth David
LIZZIE COLLECTIONS
“The Small Business Fundamentals Training from AFOMA has helped me understand how to manage and grow my business more effectively. I have gained valuable knowledge about pricing, profit, customer service, and marketing, which has given me more confidence to build my business and make better decisions.”
Chiemerie Njirika
TONIA'S COLLECTIBLES
“The training really opened my eyes to things I ignored and it has been affecting my business growth, I learnt how to use the markup and margin formula to setup the pricing on my stock. It also opened my eyes to smarter ways of doing business in the online space to draw much more customers outside my physical space. It has also helped me understand how business growth works, things to consider and things not to do, moreso, I won't be selling at underprice or overprice anymore, rather I sell by value. Many thanks to the Small Business Fundamentals Training from AFOMA Marketplace.”
Ajoke Adeagbo
AJ SNACKS AND CRUNCHIES
“I really bless the day I made the comment to join the training on TikTok, I've learnt a lot that people would have paid big money to learn, I learnt how to place pricing for my products well considering my costs and my margin profit. I learnt that the system or structure you place your brand depends on how people rate you. Thank you so much AFOMA.”
Hassanah Ishaq
NISAA'S NEST
“The AFOMA small business fundamentals training sessions enlightened me so much on pricing to make more reasonable and profitable sales. I also learnt new marketing and selling strategies. I learnt a lot from the facilitator himself and then from the whole group members, they were all welcoming and impactful.”
Sarah Ajayi
SASSY BEAUTY'S ENTERPRISE
“Thanks to AFOMA. I've been able to start calculating my hourly rate for my business. I've been able to calculate the margin and markup in my small business. And I've been able to use social media platforms differently in growing my business.”
Holy Ovwiurhobo
FOODEE EMPORIUM
“Before now, I didn't pay much attention to pricing formulas or the thought process behind them. But I have come to realize that a pricing formula is very important to my business. This is what the training has been able to do.”
Esther Ayojesu
OFIAYO 🧶
“Attending the Small Business Fundamentals training has really shaped the way I think about pricing my Aso Oke weaving. I now understand the value of my work and have become more confident in setting a price that reflects the time, skill and effort that goes into each piece. The training has taught me that I don't have to pity people or compromise the value of my work when setting my prices. I can confidently stand by what my work is worth. My weaving price is now my weaving price.”
Start your online business journey today
30 days of practical training, templates, and community — ₦1,000 one-time payment.
You don't need to sell on AFOMA to take the course.